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Why Do Hair Stylists Charge Different Prices?How Hair Stylist Education Affects the Cost of a Hair Cut
How much education a stylist acquires after basic licensing can influence the cost of a new hair cut and colour service, or even a simple trim.
Imagine if a doctor practicing today, who graduated in 1975, never learned anything else in the field of medicine since that year. His education would be enough to keep his license, but would it be enough to fully satisfy his patients’ needs? Hair stylists aren’t curing cancer, but they are offering a service that is timely and relevant; hence, the lack of mullets and beehives walking around. If stylists aren’t staying current, they aren’t making any money. Product KnowledgeStylists who use the same product on every customer haven’t had proper product knowledge training. There are thousands of hair care products, tools and appliances available for every type of hair and style. Men with thin, grey, unstyled hair need different products than a 22-year-old woman with long, straightened, colour treated hair. Professional hair care manufacturers like John Paul Mitchell Systems and Sebastian offer continuous education in the form of product knowledge classes and are easily arranged to fit the stylist’s schedule. When a stylist knows what products are best for their clients’ hair types, how to use specific product or tools to create the look the customer wants, and can recommend what treatments will help with hair and scalp problems, that stylist becomes more than just someone who cuts hair. He has increased his value to his customer by becoming a product expert who can individualize his services for maximum results. Cut and Colour TechniquesStylists that continually upgrade their skills can charge more because they can offer more. A stylist that can only trim bangs and apply one colour at a time cannot command the same prices as a stylist who can tattoo short hair, create special occasion styles, or design complicated multi-coloured patterns. Advanced classes for the latest cutting and colouring techniques separate the men from the boys. Certification in progressive courses earns stylists the professional designation of Master Stylist, and is supported by a large variety of professional hair care corporations. Hair Style CompetitionsCompetitions are routinely held world-wide for stylists to show off their skills and creativity. This exposure gives stylists more credibility by demonstrating their commitment to staying current and for pushing the envelope of cutting edge design. Winners elevate their status significantly by earning bragging rights to being the best in their chosen category. Competitor categories often include updos, colour techniques, tattooing, setting new trends, conceptual styles, and make-overs. Exceptions to the RuleStudents and newly graduated stylists usually charge less because they are still learning and haven’t established themselves or a base of clientele yet. But the odd one is truly gifted and can offer astounding services. These stylists will be able to charge as much as their clients are willing to pay in hopes of building client loyalty. Ultimately, happy clients have found the stylist that understands their needs and can deliver consistent results. When this happens, clients will normally pay whatever it costs.
The copyright of the article Why Do Hair Stylists Charge Different Prices? in Hair Care is owned by Jill Nessel. Permission to republish Why Do Hair Stylists Charge Different Prices? in print or online must be granted by the author in writing.
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