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Posted by Jill Nessel Jun 12, 2008 |
Ok, I admit it. I had no idea who Cory Kennedy was when I found out she would be representing one of the biggest brand re-launches in the hair industry. It might have to do with her being just 18 and a hit on the L.A. party circuit, while I am old enough to be her mother and live in fashion-starved Edmonton, Alberta.
I am promised by those in-the-know at Sebastian that the re-launch has an advertising budget of over $20 million and is set to take the hair industry by storm
I've always been a fan of Sebastian, even when I didn't work in the industry. Can't wait to see the new products, packaging and events that re-launch the brand.